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Are You Embarrassed by Your First Version?
Hoffman's advice applies most to startups that are creating new markets, and especially to startups that have network effects. For a startup like superhuman, in an existing market, exactly where the alternative product is, right now, the bar is very different. Any sufficiently hard productivity tool will take many, many years to build. But back to the reed hoffman quotes, you know, i'm still embarrassed to day by many aspects of superhuman and i probably always will be.