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S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)
The Marchitect
What's the Difference Between Product Management and Product Marketing?
Pricing is such a huge topic. Who should own the list price? I almost always put that into product management or product marketing. Marketing can play a really critical role in pricing, and should have a seat at the table on pricing decisions. And i think that you'll become much more of a strategic revenue driving function if you do that.
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