How to Be a Great Creator

I feel like it's not just independent creators. It's even people who have big fancy jobs, you know, my former life, I was a business lawyer and the people who focus on a very niche area of law usually do a lot better than the generalists. And so you've got this emerging kind of philosophy of be your weird self or some variation of that. But in many ways, practically what that's saying is find the thing that blows your hair back and become really great at it. And then people will find you. That's kind of what you were doing with ConvertKit.