Fintech Insider Podcast by 11:FS cover image

705. News: Monzo has their U2 moment and Africa's newest fintech unicorn crowned

Fintech Insider Podcast by 11:FS

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Helen, You Don't Give Up Ride Hauling

In the beginning of Helen, we actually started as a ride hailing company to gain users with financial services in mind. And we aborted that in 2019 because it was just not profitable and we focused on financial services after we had gained a lot of users. So anything that would add value to our customer and to the ecosystem, we definitely go for that. We try to keep unit economics very focused on unit economics.

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