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Social Signals and Your Brains on What You Know
The best you can ever be is one step behind Google. And that means like looking at what's already doing well and trying to emulate that. So we try and play into that as much as possible by emulating the top performing content. We use a handy tool called clear scope, which you should look into if you don't already know about that. But we've got our own SEO process that 49 is it? Yeah, our own search engine strategy. And we use that to inform all of our content. I really wanted to just explore this whole social signals and your brains on how social signals influence the search engines. Because that's been the real eye opener for me.