A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes!

Chapters:

00:00:00 - Ralph and Lauren Have a Bombshell Revelation
00:00:22 - The Scandal Exposed: What’s REALLY Happening Behind the Honey Browser Extension?
00:01:38 - Honey’s Secrets: How They Pull Off This Controversial Move
00:03:25 - Fallout: Creators and Affiliates Hit Hard—What’s at Stake?
00:07:44 - Crossing the Line? Legal Battles and Ethical Dilemmas
00:15:43 - A Marketing Reckoning: What Does This Mean for the Future of Influencers?
00:20:36 - Wrapping Up the Drama: Takeaways

LINKS AND RESOURCES:

Marketing Performance Indicators™
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
Why is PayPal being sued by YouTubers for alleged 'deceitful and clandestine methods'?
Exposing the Honey Influencer Scam - MegaLag YouTube
FTC Action Temporarily Halts Operation that Allegedly Used Fake News Sites to Make Deceptive Claims about Acai Berry Weight-Loss Products
Tier 11 Jobs
Perpetual Traffic on YouTube
Tier 11 on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Bloomberg Surveillance TV: April 3, 2024

Bloomberg Surveillance

Introduction

Remember Everything You Learn from Podcasts