
How to Cut Through the Noise and Become Memorable in B2B with Adam Goyette, Founder at Curdis
The Content Cocktail Hour
00:00
What's Holding a Marketer Back From Taking Big Swings?
Marketers and creative people want to run a lot of experiments. What's holding them back from taking big swings? Doyou think there's a couple of things. One is hiring marketing like leaders, or their first hire isn't a c m o who's got a lot of experience doing it. And then i think the other second dynamic is really like setting the boundary for what, what is allowable failure.
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