Register for the webinar:
Covid forced Scott Alexander to pivot & rebuild the marketing agency he'd acquired just one year earlier. It worked.
Topics in Scott’s interview:
- Buying a digital marketing agency
- Disappointment with the seller
- Understanding customer churn
- Post-transition surprises with bookkeeping
- Turning around a bad company culture
- Wartime CEO vs Peacetime CEO
- Revenue devastated during Covid
- Rebranding and redirecting the company
- Using Facebook for medical sales
- Marketing Agency 101
References and how to contact Scott:
Get a complimentary IT audit of your target business:
Learn more about Walker Deibel's done-with-you buy-side advisory:
Get complimentary due diligence on your acquisition's insurance & benefits program:
Connect with Acquiring Minds:
Edited by Anton Rohozov
Produced by Pam Cameron
