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How to Pitch an Anonymous Journalist to a Client
The company line on that is, if the query is perfectly aligned to a client, give it a go. We've got to have their permission to creatively write the answers and be able to take pictures. But luckily our sort of target demographic currently, they care about link juice. They want to see the links and how we still very much platform where journalists are more so looking to leverage the expertise of the person they're quoting.