Alexandra Potora, Founder of VREA Cosmetics: Growing up in Communist Romania, Building Mental Resilience, Cancelling Cancel Culture, and More
The Dream Bigger Podcast
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How to Start a Skincare Brand
When I turned 30, I realized that makeup was just no longer sitting on my face the way it used to. So I really started looking for products that will do more than just add color to my skin. And there are plenty of brands that were bridging the gap between makeup and skincare. But upon kind of really digging and asking questions, I would see things like 90% noticed thisThat's how you make a claim. You reach out to the brand. You're making a claim. They should be able to tell you how they came to that claim. That's truly what I wanted from start-up. Just don't give up.
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