Dark Funnel vs Dark Social

Dark social is things that happen through its word of mouth channels, through the scale of the inter net. The divide here is that there's no intent data being created by anything in dark social. So can you get intent at the account level before someone submits a demo? Yes,. You could get intent data from g two trust radius, google six cents, and you could have it. But what you get is you get this company was doing this thing. You don't know why they were doing it. Its way less effective. And so yes, there are ways to signal intent, but like i've mentioned, oftentimes there are different levels of intent.