Ep. 194: IIDA CEO Cheryl Durst on Communicating the Value of Design
Clever with Amy Devers
00:00
The Power of Design
I think frequently in trying to communicate the value of design, we tend to overcomplicate it. I find that for a lot of people, it's often loaded with power and privilege. And one of my favorite mantras is design is about what happens on the receiving end. You don't have to be a client to be on the receivingend. It's not an ordeal and it's nothing to suffer through. That is why you're so good at it. Meeting people where they are and then helping them get to where they need to go.
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