Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re budgeting for creative, when more isn’t always better, and the costs of maximizing volume.
We also explore the challenges of producing at scale, what “quality” really means in today’s ad landscape, and how creative strategy evolves as a business grows.
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00:00 Introduction
04:23 Creative Testing Volume: The Debate
10:02 Finding the Right Balance: Volume vs. Quality
14:16 Setting Creative Goals and Deliverables
20:13 The Spectrum of Creative Strategies
24:44 Long-Term Investments in Creative Assets
30:42 Diversity in Content for Non-Cookware Categories
36:15 Strategic Depth in Marketing Approaches
39:01 Navigating Creative Exploration and Product Launches
42:08 Leveraging AI for Customer Experience
51:00 Budgeting for Creative Production
56:59 The Role of AI in Creative Strategy
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