The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The S-Curve and the Focusing Illusion

Businesses get too stuck in the thing that's working right if it ain't broke don't fix it mentality and we say we're just going to ride the wave. Instead of getting stuck in that way what businesses should be doing as they're looking to be continually innovating is stacking up their S-curves like stairs. How do we continue to heads down perform well while simultaneously exploring new ways of expanding our competencies and expertise and passions because soon tomorrow is going to become today and you no longer have newYou know and we become obsolete in our experiences yeah.

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