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Choosing Journals and Understanding Publication Impact in the Digital Age

Elevate Medical Affairs Podcast Channel

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How Do You Know the Audience for a Journal?

How do you create the audience of a journal? I mean, and how do you quantify that in a way that allows you to then go back into that data? How do you know the audience for a journal? Okay. So one thing we can do is to look at the authorship of it. And that's not the same as a readership. Of course. We can also do the same thing for the articles that are citing that journal. One of the amazing things about open access is that it is revolutionizing the way that people engage with research. That means patients can read it,. And that means carers and families can read it as well.

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