The Transparent Pricing Strategy for Service Pros to Drive 500% More Leads with Marcus Sheridan
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Harnessing Pricing Transparency for Increased Lead Conversion
This chapter emphasizes the crucial role of pricing transparency in the buyer's journey, particularly for service providers like HVAC contractors. It explores how self-service pricing tools on websites can improve lead conversions by offering instant estimates, alleviating customer fears about costs.
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte----------------------------------------------------
🎙️ This Week’s Podcast – Exclusive TAP Preview with Marcus Sheridan
Mark Your Calendar: TAP Into The Future – October 3–5, 2025 | Savannah, GA
Get ready for AI & Automation Unleashed — a three-day event we’re hosting, packed with no-fluff automation strategies, unforgettable VIP Savannah Bananas fun, and the momentum your service business needs heading into 2026.
One of our headline speakers is Marcus Sheridan, a globally recognized communication expert, bestselling author, and keynote speaker. His They Ask, You Answer framework (now Endless Customers) has been named a “Top 5 Marketing Book of All Time” and has transformed how businesses build trust and win customers.
👉 Register now at https://www.tapintothefuture.ai to join Marcus Sheridan and other industry leaders at TAP Into The Future, October 3–5, 2025, in Savannah, GA.
In this special episode of the Service Business Mastery Podcast, hosts Tersh Blissett and Josh Crouch sit down with Marcus to give you a taste of the strategies he’ll share on stage at TAP Into The Future.
Marcus is Co-Founder of PriceGuide and The Question First Group, Partner at River Pools, and the founder of the They Ask, You Answer movement — a USA Today bestseller with over 100,000 copies sold. His work has reshaped how businesses communicate, focusing on transparency, trust, and empowering customers with information.
🎤 TAP Session Preview:
At TAP, Marcus will present a life-changing framework to:
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Earn more trust from customers
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Attract higher-quality leads
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Stand out from the noise in a crowded market
He’ll tackle two of the biggest challenges facing modern B2B and B2C businesses:
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How to evolve your business model for a more informed, less patient, and more digital customer
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How to position your brand as the voice of trust in your industry while still driving growth
In this episode, you’ll hear a preview of that session, including how contractors and service business owners can use transparent content — such as openly sharing pricing, creating helpful videos, and addressing customer questions online — to build authority and drive sales.
📚 What You’ll Learn in This Episode:
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How sharing pricing openly can build customer trust
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Why being transparent helps your brand stand out
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How to use content to answer common questions
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Why pricing calculators attract more leads
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How honest information can lead to more business and referrals
📘 Want more of Marcus’s strategies?
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They Ask, You Answer
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Endless Customers
Learn more about Marcus: marcussheridan.com 🎟️ Join Marcus live at TAP Into The Future: tapintothefuture.ai
Timestamps ⏰ [00:00] - Episode Recap [03:44] - Introduction to Marcus Sheridan [04:33] - Why Businesses Avoid Sharing Prices [06:09] - The Case for Showing Prices Online [13:31] - The Future Is Seller-Free and Self-Service [16:18] - How to Use a Price Estimator to 5X Leads [20:57] - AI Search and the Content That Wins [26:52] - How ‘Best Of’ Lists Help You Rank for Competitors [38:23] - Embracing Video and Human Connection [41:01] - From Technician to Educator [47:44] - Creating Content That Sells: Assignment Selling [54:36] - CTA Strategy: Ditch “Free Quote” for “Instant Estimate” [59:23] - Disrupting Industry Norms to Build Trust [01:04:56] - Reflections, Event Teasers & Final Thoughts
If you enjoyed this chat with Marcus Sheridan, please leave us a review (5 stars would mean a lot 😉).
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This episode is kindly sponsored by:
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CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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Join the Service Business Mastery Facebook group for more updates!
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Visit our website: www.servicebusinessmastery.com
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