Marketing Week Meets: Rory Sutherland
The Marketing Week Podcast
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The Battle Between Logic and Magic
The battle between logic and magic is probably the central tenet of your book. You open with an example or the example of Red Bull which was damned for its taste during testing but went on to become well usually successful as everybody listening will know. That's an example that you argue where magic can triumph over logic. When you demand logic you pay a hidden price you destroy magic.
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