Todd Rogers shares powerful writing principles to help capture your busy audience’s attention.

— YOU’LL LEARN —

1) Why people aren’t reading—and what to do about it

2) The critical question that will improve your writing

3) The simple trick to get people to respond to your request

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— ABOUT TODD —

Todd Rogers is co-author of Writing for Busy Readers, and Professor of Public Policy at Harvard’s Kennedy School of Government. He is the faculty director of the Behavioral Insights Group, faculty chair of the executive education program Behavioral Insights and Public Policy, Senior Scientist at ideas42, and Academic Advisor at the Behavioral Insights Team.

Todd co-founded the Analyst Institute, which improves voter communications, and serves on its board. He also co-founded EveryDay Labs, which partners with school districts to reduce student absenteeism by communicating with families, is an equity holder and serves as Chief Scientist. Todd received his Ph.D. jointly from Harvard's department of Psychology and the Harvard Business School.