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Forecasting Finance Functions with Paul Sheriff, CFO at NewDay

The CFO Playbook

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Are You a Business Partner?

Wel: I think a lot of finance is about the what's happened in the rear view mirror. How can i help the business understand that, what other puts and takes, and what decisions can i make to day? Wel: There's not much point in looking in 12 months time and saying, i wish i'd done something six months ago. I'm far better looking forward and trying to use data to the best extent i can," he says.

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