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Why You Should Test Everything and How To Do It — Osman Mansur, Duolingo

Sub Club by RevenueCat

CHAPTER

A Multi Armed Bandit Problem?

It's a pretty incredible system you've built. Even within this multi armed bandit algorithm, we still do a B test. So yeah, why not? Exactly. And then we can measure on a local basis of when we send those 10 new ones, what that is doing to click through,. But also generally what the overall impact is to top line metrics. It is AI and ML driven, but to be honest, it's simpler than it seems.

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