3min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Robert and Joe Live from CEX: Creator Economy Expo (374)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

How to Build a Foundation for Your Life

Jay Baer: Being famous is fine, but it's really about how do I build a business? How do I build the chapter two of my life? He says that what we're seeing here is an audience who are truly focused in on building a foundation for their lives. "If your content is for everybody, it's for nobody," he adds.

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