The denim industry is booming, so why is Levi’s lagging?
The Hustle Daily Show
00:00
Analyzing Levi's strategies and challenges in a changing market landscape
Levi's is making changes such as a direct-to-consumer approach and introducing trendy styles like baggy jeans and denim skirts, but struggles to meet expectations due to shifting consumer behaviors, particularly among Gen Z who gravitate towards thrifting. The chapter also explores how Levi's pricing strategy faces challenges compared to competitors like American Eagle and Abercrombie.
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