How to Optimize Your Ad Platforms

How do you ab test certain visuals or content to insure that it really hits with the audience? And how do you fine tune the ads overtime to make sure that they're performing the way that you want them to? So we experiment like anyone wouldn't on the, like ad platforms. A lot of these services have consulting arms to them, am where a facebook adviser or a meda adviser will kind of guide you through the ad platform. There's a lot there. I've been learning overtime.