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2min chapter
New marketing research you need to know: Live at the IPA
The WARC Podcast
The Evolution of Social Media Aesthetics
This chapter explores the evolution of social media aesthetics, contrasting Instagram's polished images with TikTok's candid style during the pandemic. The speakers analyze the cyclical trends in user preferences for authenticity versus curation and provide resources for agile marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode