Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[REPLAY] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Rank the Ideas?

We try to have as many brains as possible in the roomsa typically creative person, analytical person and that sort of salesperson. And so wel take all the ideas, and then we rant those ideas based on one or two frameworks. If it's a marketing strategy idea, we give a framework called the brass framework. It's a mix of, got feeling, blank r is relevant? How relevant is this channel for me?

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