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Bloomberg Businessweek Weekend - May 23rd, 2025

Bloomberg Businessweek

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Duolingo's AI-Driven Growth Strategy

This chapter explores Duolingo's recent advancements in leveraging AI to expand its language learning offerings while maintaining strong user growth and revenue. Discussions reveal impressive metrics, including a 40% increase in paid subscribers, and the significance of user satisfaction in organic growth. The introduction of innovative features like the Video Call with Lily emphasizes the company's commitment to enhancing the learning experience and engaging users effectively.

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