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The BBC: Another 100 years?

The Media Show

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Radio 4 - The Best Job That You Could Ever Have

Radio 4 is the easiest part of the scheduling equation for the BBC as a whole. It's such an incredible audience, and I'm very envious of the person who's got it now. The difficulty is that we're going to experience a real generational shift in expectations of audience. And there's a question from me about how well the BBC's content offering can adapt and reach that audience. Will we still be making programmes in 100 years? I want to answer that slightly differently.

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