The Intrinsic Value Podcast - The Investor’s Podcast Network cover image

MI328: Learning from Alex Hormozi w/ Tim Calise

The Intrinsic Value Podcast - The Investor’s Podcast Network

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Automated Lead Generation Software in Fitness Industry

The chapter explores the development of a software product to automate lead generation in the fitness industry, addressing the challenges gym owners face in converting leads into sales consultations. It discusses the evolution of lead costs, the pivot to online platforms due to COVID-19, and the application of the software model to various high-ticket industries. Insights are shared on rapid growth, expansion, partnership dynamics, recurring revenue importance, and aligning incentives through equity stakes.

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