Automated Lead Generation Software in Fitness Industry

19min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The chapter explores the development of a software product to automate lead generation in the fitness industry, addressing the challenges gym owners face in converting leads into sales consultations. It discusses the evolution of lead costs, the pivot to online platforms due to COVID-19, and the application of the software model to various high-ticket industries. Insights are shared on rapid growth, expansion, partnership dynamics, recurring revenue importance, and aligning incentives through equity stakes.

In this week’s episode, Patrick Donley (@JPatrickDonley) sits down with Tim Calise, a serial entrepreneur and investor who has worked with Alex Hormozi and now applies what he learned to help service business owners maximize their existing business. You’ll learn how Tim raised over $325 million for a hedge fund in his twenties, how he got involved in the gym franchise business, how he got connected with Alex Hormozi, the biggest mistakes he sees start-ups making, how he helps “compress time” for founders, and much, much more!

Tim is a versatile entrepreneur, investor, consultant, and podcast host who helps service business owners uncover the profits hidden inside of their existing business. By the age of 25, he had raised over $325mm for his investment company before moving onto building a 7 figure tech-enabled fitness business alongside his wife.

Most recently, Tim was one of the 4 Executive Team members at GymLaunch alongside Alex and Leila Hormozi where he oversaw the development and launch of ALAN, a machine learning SaaS company, which grew from zero to $20M ARR in 6 months. Currently Tim helps make founders dreams come true by implementing his Product to Profit TM Framework as a sought after #2 to ambitious founders.

IN THIS EPISODE, YOU’LL LEARN:

00:00 - Intro

02:26 - How Tim’s younger years set the stage for his future entrepreneurial ventures.

06:08 - What his college business ventures were and what he learned from them.

09:37 - How he navigated his first job out of college.

10:50 - How he raised $325 million in 3 years for a hedge fund.

14:08 - What the investment thesis for the hedge fund was.

22:54 - How his fund handled the 2008 Great Financial Crisis.

28:37 - How he got involved in the world of gym franchises.

32:26 - What the advice Alex Hormozi gave to Tim.

37:28 - What is it that makes Alex Hormozi a phenomenal entrepreneur.

41:23 - How they scaled the Gym Launch model beyond gyms into other industries.

52:00 - Why Tim decided to focus on small businesses to advise after his experience with Alex.

57:49 - What the biggest mistakes he sees start-ups making.

60:57 - How he aligns incentives with the founders he works with.

63:51 - How he finds balance in his life.

66:07 - What’s the #1 piece of worldly wisdom advice he finds himself giving to clients.

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Recommended Book: $100 Million Offers by Alex Hormozi.
Recommended Book: Buy Back Your Time by Dan Martell.
Free Gift: DM “TIP” for a free gift from Tim.
Check out the books mentioned in the podcast here.

NEW TO THE SHOW?

Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok.
Check out our Millennial Investing Starter Packs.
Browse through all our episodes (complete with transcripts) here.
Try Kyle's favorite tool for picking stock winners and managing our portfolios: TIP Finance.
Enjoy exclusive perks from our favorite Apps and Services.
Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.
Learn how to better start, manage, and grow your business with the best business podcasts.