The Elements of a Good Story Are Surprise and Satisfaction

The element of surprise is one of the major elements of a good story. The emotion that you're left with, the residual he emotion youare left with aft as the story ends are prime predictor of how impactable and effective it will be on changing attitudes. Surprise and satisfaction are the two biggest factors. Expectations are something you can control. The end of the story is something you cancontrol. And often, if you want to exert influence, one that doesn't satisfy is far more powerful and effective than one that does. Tois idlade, unexpected turns everywhere they are.