How Stories Happen with Jay Acunzo cover image

Tom Webster: podcasting's top researcher on how to tell the story of numbers

How Stories Happen with Jay Acunzo

00:00

Crafting Compelling Premises in Marketing

This chapter explores the critical role of premise development in content creation and marketing, emphasizing the value of owning a compelling idea over mere audience reach. It discusses the necessity of understanding customer motivations and crafting content that resonates emotionally, using a luxury car brand as a case study for effective marketing strategies.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app