Navigating YouTube's Shifting Landscape

Note: This episode contains strong language.

Today, we’re sharing Episode 5 of “Rabbit Hole,” a New York Times audio series with the tech columnist Kevin Roose.

In this episode, our reporter investigates how a Swedish gamer with a webcam grew to become the biggest YouTuber in the world. We follow PewDiePie’s path to megastardom — and the war that unfolds when his reign is threatened.

If you're tuning in to “Rabbit Hole” for the first time, start with the prologue. You can find more information about the podcast at nytimes.com/rabbithole.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.