How Do You Name Your Own Company?

Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer).
She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more.
So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid.

“The thing you’re naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman

We discussed:

[02:00] How Emily became the naming guide she is today

[04:47] The art and the science of naming

[07:30] Getting into a naming mindset and what you should focus on

[12:25] Naming as a pre-launch startup or independent consultant 

[26:54] Emily’s process for naming her own consultancy, Title Case 

[30:10] The “do no harm” aspect of naming 

[36:55] Emily’s big, dreamy vision

To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:

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Connect with Emily Grubman

Consultancy: titlecasenaming.com
Personal Website: emilygrubman.com
LinkedIn: Emily Grubman

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Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

Produced by Ideablossoms