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#138 - Designers as Change Agents with Maria Giudice

Awkward Silences

CHAPTER

Driving Successful Change in Design Teams

This chapter explores the challenges and rewards of driving change within a design team, emphasizing the necessity of a different mindset to tackle current complexities. It discusses the importance of understanding and engaging with different personas related to change initiatives, including early adopters, evidence-seeking bridge builders, and tradition holders. The chapter also highlights the significance of identifying sources of power, adapting to organizational dynamics, and leveraging networks to be effective change agents in the design field.

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