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Mexico’s soda tax: Confronting soft drink giants

Witness History

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Opposition from the Beverage Industry: Tactics and Influences

This chapter delves into the fierce resistance faced by proponents of Mexico's soda tax, detailing the beverage sector's strategic use of media and endorsements to undermine health efforts. It examines the intertwining relationships between politicians and sugary drink companies, alongside the obstacles public health officials face in advocating for healthier options for children.

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