
Launch Episode: The Black Friday Playbook | Chew On This Podcast
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How Much Can I Spend During Black Friday?
Facebook is going to get the majority of the budget, right? It's the one that's pushing the most volume right now. The other channels are typically TikTok, Google, and affiliates. I still think the majority is going to go towards meta,. But different percentages, right? So we're going to look at Facebook. We're going to looks at TikTok. Will you forgive a higher CPA in TikTok because my overall efficiency, everywhere else looks better? You know, people are going there to be entertained. Right? Everyone's favorite, everyone's hated. Now it's very controversial, right? And maybe even more so than expected.
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