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How Can Paid Social Be Made Easier?
Yi: A big part of the story is changed because paid social has become so much more expensive. But there was this, it's a bit like the intern you know, this can all be done by one smart person who knows the digital landscape. Yi make the ake that the makes a lot of sense. It wasn't about doing amazing stuff. It was about being present in channels and having the data to prove that you were present.