Kendall Haven on Story Proof: The Science Behind the Startling Power of Story
Singularity.FM
00:00
How to Communicate More Effectively Using the Brain of Your Audience
CNN's iReport tests the power of words to tell a story. We asked readers what word they thought was most effective in their storytelling. The results were surprising, especially for someone who has never done this kind of research before.
Transcript
Play full episode
