EPISODE 103: Exploring Marketing in the Age of AI and Measuring Effectiveness
Marketer of the Month
00:00
The Implications of a Human Centric Approach to Marketing
I think that as consumers were empowered more than we've ever been. And so the intrusive and spammy messages like we can tune those things out. I go through every morning and I have probably 50 spam emails in my inbox telling me how people want to create content for me or book meetings for me. Like we don't have to deal with the spam and the intrusive messaging like we used to. We're moving back to in the marketing right like we have to earn that audience and we have to earned that trust and privilege to even get in front of these people now. It's about connecting on a human level is how we do that.
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Transcript
