Building a European Business

I'd love your take on part of what we ah see around consolidation is also an ability to enter new markets a lot faster. And i think the one interesting thing around building a european business is that you have to deal with kind of country level boarders, regulation, but languages, culture and sometimes that could be a lot easier if you just end up acquiring leaders in different countries or markets. Do you tend to agree with that asv c, yes, i i completely agree. It seems to me, it's a bit harder, too, to tackle as a challenger, because essentially you can't just enter europe. You have to od country by country, tis lat