Cameron Hanes - Keep Hammering Collective cover image

KHC 125 - Sh*t Talkers Weekly 4

Cameron Hanes - Keep Hammering Collective

CHAPTER

The Struggles of Authentic Sponsorship in Sports

This chapter explores the tension between loyalty to sponsors and the necessity of personal authenticity when endorsing products. The speaker shares insights into the discrepancies in sponsorship deals within the hunting and running industries, while expressing frustrations with the commercialization of athletic accomplishments.

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