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#38: How AKQA EMEA Is Evolving Under WPP Integration and AI Transformation — Geoff Northcott

Agency Business

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Navigating AI and Agency Dynamics

This chapter examines the transformation of the P&L model in creative agencies as they incorporate AI and unify studio operations. It highlights the challenges of balancing autonomy with network collaboration, while also addressing the need for differentiation in a competitive landscape. The discussion underscores the significance of training and investment in new technologies, as well as the need for effective partnerships to enhance client outcomes.

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