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Coaching call: How can I create compelling messaging to sell my online course?

Imperfect Action

00:00

Is There a Buzzword That's Going to Sell to Someone?

I think the word you used before we hit record was buzzwords. There's not like a buzzword that's going to sell to somebody, right? So instead of focusing on jargon, buzzwords, you know, people talk a lot about like words that sell in copywriting. And it's really emotive words. I think they're not really if the rest of your copy sucks or the other messaging isn't clear but being clear on those features and benefits will matter more than what fancy words you use. Let's get it really clear first. Man, if you want to go and add some extra fancy words in or replace some words with like, emotive ones or ones that kind

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