AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
A New Line of Sanitary Napkins in India
After graduating business school, inter joined the india office of johnson and johnson as a product manager. Her first assignment was charged with bringing a new line of sanitary pads to the indian market. The task involved working round deep cultural taboos and sensitive customer research. In families like ours, and most families, nobody spent money on baggage personal ection. It was always home made personal protection. Very uncomfortable, very restrictive. Indra's ingenuity and per verance were central to making the new product a success.