2min chapter

Masters of Scale cover image

How to unlock your team’s creative potential w/ Indra Nooyi, former CEO of PepsiCo

Masters of Scale

CHAPTER

A New Line of Sanitary Napkins in India

After graduating business school, inter joined the india office of johnson and johnson as a product manager. Her first assignment was charged with bringing a new line of sanitary pads to the indian market. The task involved working round deep cultural taboos and sensitive customer research. In families like ours, and most families, nobody spent money on baggage personal ection. It was always home made personal protection. Very uncomfortable, very restrictive. Indra's ingenuity and per verance were central to making the new product a success.

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