E883: AI poisoning is here - and it's shockingly easy. New research shows that bad actors can manipulate LLMs with as few as 250 malicious documents, opening the door to brand sabotage, fake comparisons, and engineered hallucinations inside AI responses.
I break down: - How AI poisoning actually works - Why LLM spam prevention is still laughably immature - How black-hat SEO tactics from the 2000s are resurfacing in AI - Real examples of manipulation already happening - How your brand can be quietly attacked without you knowing - The steps you must take to monitor, protect, and defend your brand - Why comparison tables and long-tail queries matter more than ever - What marketers, SEOs, and founders should be doing right now
This episode is based on new findings from Anthropic, the UK AI Security Institute, and the Alan Turing Institute - plus the source, a fantastic Search Engine Journal article by Reza Moaiandin (thank you to Gagan Ghotra for sending it my way).
If you work in SEO, digital marketing, brand protection, or AI… this one is essential.
⭐️ Source article - https://www.searchenginejournal.com/ai-poisoning-black-hat-seo-is-back/561217/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to AI Poisoning and Black Hat SEO 00:22 The Evolution of Black Hat SEO 00:59 AI's Vulnerability to Manipulation 01:20 Real-World Examples of AI Manipulation 03:27 The Threat of AI Poisoning 07:45 Preventing and Detecting AI Poisoning 09:43 Ethical Considerations and Future Outlook 13:00 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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