The Revenue Leadership Podcast with Kyle Norton cover image

The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Navigating Sales and Marketing Alignment and Brand Strategy

In this chapter, a CMO shares insights from their career journey, highlighting the significance of collaboration between sales and marketing teams. The discussion also explores how brand perception influences corporate success and the dynamics of organizational relationships.

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