#406: How to Find Your Riches in the Niches With Your Brand Story
Business of Story
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How to Create a New Niche for Your Agency
Mount Mojo represents independent mom and pop hardware stores around the country. The agency has been focused on that vertical for about two years now but this year is when we've finally started to drive specifically only within that vertical. So there's 11 of us total now, we'll probably hit another hiring cycle here in the next, and at the end of Q2. But yeah, so we should be, you know, somewhere between 15, 18 in the next couple of years, but we won't, we probably won't outgrow 25 or 30.
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