597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry
The My Wife Quit Her Job Podcast With Steve Chou
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Understanding Incremental ROAS in Advertising
This chapter explores the concept of incremental return on advertising spend (iROAS) and contrasts it with traditional ROAS metrics. It highlights the significance of measuring the true impact of advertising on sales through various Google methods, providing brands with valuable insights for optimizing their advertising strategies.
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