How To Win With Taylor Swift (And Other Celebrities)
How To Win An Election
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The Power and Pitfalls of Celebrity Endorsements in Politics
This chapter explores the impact of celebrity endorsements in American politics, emphasizing the role of peer to peer endorsements and highlighting examples like Nelson Mandela endorsing the Labour Party. It delves into the potential risks of celebrities endorsing political campaigns, citing instances where endorsements led to negative outcomes. Personal encounters with celebrities such as Colin Firth and interactions during election campaigns, like Noel Gallagher's controversial visit to Number 10, are also discussed.
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