RV E18 - The Importance of R&D Functions | TikTok Live 22
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Are You Using Third Party Services to Generate Leads and Meetings?
I don't recommend that to anyone unless you're selling a commodity good in a crowded category with a lot of available demand. We have an entirely different go-to-market strategy where we educate at scale to people that aren't in market. I think intent data is effective or can be more effective than other ways for demand capture. And the reason isn't because you need a better agency. It's because you need better process and infrastructure and measurement across your entire revenue organization to be successful.
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