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Back to Mac with Matt Gemmell (iPad Pros - 0218)

iPad Pros

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Navigating the iPad's Identity Crisis

This chapter examines the iPad's struggles to define its role within the technology landscape, questioning its positioning as a standalone device versus a supplement to traditional computers. The discussion highlights recent updates aimed at enhancing creative functionalities while pondering the lack of a clear vision for its future, particularly in relation to the Mac. Ultimately, it reflects on the need for product differentiation and a cohesive roadmap to ensure the iPad remains relevant in an evolving digital world.

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